M&M Mars
a division of Mars, Incorporated
High Street
Hackettstown, New Jersey 07840
Telephone 201 -852-1000
5 November 1982
Mr. David Pleacher
John Handley High School
P.O. Box 910
Winchester, VA 22604-0910
Dear Mr. Pleacher:
Thank you for your letter and your interest in "M&M's" Chocolate
Candies.
Our Research Department conducted consumer preference tests to
determine which color assortment pleased the greatest number of
people. As a result, the present blends of colors were selected for
"M&M's" Plain and Peanut Chocolate Candies. The color ratio for
"M&M's" Plain Chocolate Candies is 40% brown, 20% yellow, 20%
orange, 10% green and 10% tan. "M&M's" Peanut Chocolate Candies
are produced in four colors --brown, yellow, green and orange --
and the average blend is 25% of each color.
We appreciate your interest in writing to us and we are enclosing 2
coupons for Snack Size candies.
Very truly yours,
(Mrs.) Mary Kelson
Consumer Affairs
MK:mh
Enclosure
79210
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