M&M Mars
a division of Mars, Incorporated
High Street
Hackettstown, New Jersey 07840
Telephone 201 -852-1000
5 November 1982
Mr. David Pleacher
John Handley High School
P.O. Box 910
Winchester, VA 22604-0910
Dear Mr. Pleacher:
Thank you for your letter and
your interest in "M&M's"
Chocolate Candies.
Our Research Department
conducted consumer preference
tests to determine which color
assortment pleased the greatest
number of people. As a result,
the present blends of colors
were selected for "M&M's" Plain
and Peanut Chocolate Candies.
The color ratio for "M&M's" Plain
Chocolate Candies is 40% brown,
20% yellow, 20% orange, 10% green
and 10% tan. "M&M's" Peanut
Chocolate Candies are produced in
four colors --brown, yellow,
green and orange -- and the
average blend is 25% of each
color.
We appreciate your interest in
writing to us and we are enclosing
2 coupons for Snack Size candies.
Very truly yours,
(Mrs.) Mary Kelson
Consumer Affairs
MK:mh
Enclosure
79210